Innovation Wins Big at the Fashion Awards 2016

Gigi Hadid at the 2016 Fashion Awards in Atelier Versace © Courtesy of Versace

London’s Albert Hall hosted the prestigious Fashion Awards 2016, selected by the British Fashion Council, rewarding the greatest names in fashion.

This monday, the winners reflected the committee’s will to acknowledge those concepts defying the status quo. Gucci took the ‘International Accessories Designer’ award in the hands of Alessandro Michele, who has reinvented the aesthetic since the brand parted ways with Frida Giannini in 2014. Vetements, the parisian brand defining the new cool, won ‘International Urban Luxury Brand’ due to its edgy status, one of its founding designers, Demna Gvasalia, visited the podium twice by winning for Balenciaga the ‘International Ready-to-Wear Designer’ proving his immeasurable talent.

Other categories granted were ‘Outstanding Achievement’ award for Ralph Lauren, a pointer in the ‘see now, buy now’ marketing revolution in fashion. Gigi Hadid as the ‘International Model’. Molly Goddard, a sure pop-fashion monument to be, was the “British Emerging Talent’, while the ‘Menswear’ and ‘Womenswear’ designers of the year were Craig Green and Simone Rocha respectively. Will Smith’s son and daughter Jaiden Smith and Willow Smith were the ‘Fashion Icons’, due to their young fierce, edgy personality branding and androgyne style.

Alexander McQueen, under Sarah Burton’s extension of the namesake designer’s visionary efforts, was recognized as the top british brand over the successful Burberry and the british-beloved Stella McCartney.

sm/ cm Relaxnews