Pop singer-turned-fashion designer, Victoria Beckham, has announced a partnership with Estée Lauder for a limited edition makeup collection coming this fall.
The makeup collaboration is a first for Beckham, but Estée Lauder has a history of partnering with designers such as Tom Ford, Michael Kors and Tory Burch. As Fortune noted, Beckham’s edge and glamorous style may be exactly what Estée Lauder needs to appeal to a younger market. With the partnership, Estée Lauder will be able to reach a larger market, including the 10 million followers Victoria Beckham has on Instagram alone.
Although the collection is limited-edition, Beckham could expand the category. According to Fashionista, Beckham feels as though the partnership is perfect for herself and her brand. “I am excited to offer both of our customers this makeup range and play a small part in Estée Lauder’s vision for women,” she added.
Specific information about the collection has not yet been disclosed, but it is expected to be sold at select retailers as well as online at both Estée Lauder and Victoria Beckham sites.