Trendcue hosts fashion Pop-Shop titled “Ice Cream” that was full of Twilight Zone-worthy surprises and ironically complex minimalist clothing.
The first day of autumn started ironically with a cone and a scoop of ice cream in Chelsea New York.
At Trendcue’s debut Pop-Shop event “Ice Cream,” emerging fashion designers showcased their designs to the media in the basement bar of Chelsea’s Hotel Americano. A woman served ice cream to guests next to the El Privado bar where bartenders served drinks.
“We chose Ice cream because Ice Cream is a big part of New York’s lifestyle,” said Trendcue owner Ryan Wiltshire. “Ice Cream brings all types of people in one place to look for a time of comfort, memories and a relaxing environment. Fashion and creativity is about those moments. We want to make fashion about good feelings and an outlet of self-expression. Ice cream reminded me of that!”
Founded by Ryan Wiltshire and Vanessa Upegui in June 2016, Trendcue presented the event as a party with pleasant EDM playing and people enjoying each other’s company. The designer brands featured were Muza by Polet Guzman, Stark by Joshua Stark, A. Posse by Stephen Sung, Nan Seo by Nan kyoung Seo and Isidoro Francisco by Isi Francisco.
“Our overall goal for Trendcue Pop-Shop is to hold an event each month to help promote our community of designers,” said Wiltshire. “We look for trendy fashion centric areas to hold these events, meat packing, Soho, Tribeca, Chelsea, etc. We felt Hotel Americano was a perfect fit for this event, it gives off a sleek contemporary vibe which was perfect for the event. We think this was a very good choice, the energy of the crowd was electric and the space reflected the ambiance of show.”
With a glass of wine in one hand and an ice cream cone in the other, a row of people stood looking at something on the wall. They must have been looking at the mix of palms and sunflowers arranged on the wall.
A group of young men and women sat and stood eating ice cream cones. Suddenly, I realized that the redhead licking her ice cream cone was wearing the same Nan Seo baby doll dress that I saw earlier on the rack. The group of men and women were models wearing the designer’s work. I had expected a runway, but instead got an art installation, and it was better than I ever expected.
The Pop-Shop was meta in many ways. Meta means anything that’s self-referential. There were people eating ice cream watching people eating ice cream. A t-shirt worn by one of the male models echoed the neon sign that read “ice cream” and hung above the models. The neon sign on the male model’s shirt read “Hotel.” The neon sign could be on a building in Chelsea. In fact, the featured clothing was very reflective of New York City.
All the pieces exuded New York City in different ways. Designer Nan kyoung Seo’s pieces for Nan Seo included baby doll dresses that recalled Mia Farrow running through Manhattan trying to escape Satan in Rosemary’s Baby (1968). Seo said she wants “women to feel comfortable” in “clothing that has movement.”
The New York City influence continued with the bodysuit from Muza. The bodysuit was a staple that Donna Karan introduced in 1985 for women to build their outfits upon. For instance, a woman could wear Muza’s hand-drawn and embroidered bodysuit with a pleated skirt and then quick-change to jacquard trousers without having to tuck in a shirt.
Attendees at the Pop-Shop picked out the standout pieces. Jim said that he predicted that Isidoro Francisco’s satin bomber jackets that had the phrase “Boys of New York” embroidered on the back would be big sellers. Another guest, Jarrod Nelson said that the Pop-Shop provided him with the opportunity to see clothes he wouldn’t usually get to see.
At the beginning of the night, designer Isi Francisco wore a black pinstripe suit, but closer to the end of the night, he removed the jacket to reveal a shirt with thick horizontal black and white stripes. I noted that I was surprised that shirt was underneath the jacket, which lead him to point out the side zippers on the trousers.
He also said that the pants he wore were identical in structure to the ones the models wore. Two of the male models from the show split up a suit: a model named Elijah with A$AP Rocky-like braids wore a T-shirt and striped trousers, while a model with a low ponytail wore the jacket that went with Elijah’s trousers.
The night ended with dancing and tons of ’90s hip-hop and R&B. Trendcue’s “Ice Cream” Fashion Pop-Shop was magical and a perfect example of how you never know what’s happening inside an unassuming building.