The Retail Giants are Partnering with Shangpin.com to Expand Their Presence In Chinese Territory
Lululemon is not the only brand setting its sight on China, WWD reported that Topshop and Topman, both British brands owned by Sir Philip Green, are expanding their partnership with the website shangpin.com for the inauguration of 80 stores throughout Chinese territory.
The current presence of Topshop is limited only to Galeries Lafayette in Beijing, but with a 2 year partnership still on the run, Shangpin pretends to make the Western labels even more accesible to the Asian market. The first store is set to open this upcoming spring, although location is not yet confirmed between the two metropolis on mainland China: Beijing or Shanghai.
After expanding to the United States, several international brands trust in Asia as the next step despite the current deceleration of sales in the continent, specially in the luxury market. Analysts, however, still believe China is a place to invest regarding fashion retail, specially for the growing middle class in Asia. So it seems Topshop and Topman are ready to top the preferences of brands bringing the British urban style to the millenary country.