Another fashion line is extending to the hotel business, Thierry Mugler is translating his design beyond the clothes and into resorts and residences.
Thierry Mugler is the latest designer to intrude into the hotelier range, following a consumer trend that works as a bridge for the already-close industries of fashion and fashionable traveling.
Mugler Hotels, Resorts and Residences, name of the project to be developed in association with the architecture brand +Cassia Studio, will feature boutique hotels of mixed used. Added to the experience, a cultural and entertainment touch will be granted by the vast experience of the designer in the show business, including his portfolio of short films and costume design for opera shows, concerts, musicals, and theater, restating his interest in everything creative: “I used fashion to express myself as much as I could. But at some point, it was not enough,” said the designer, ”Designing hotels, residential and entertainment projects is a natural extension of my interests.”
Following the recent superstar duos collaborating in space design, such as Louis Vuitton in the fashion side teaming up with the renown architect Frank Gehry for a second time, Mugler will collaborate with French architect Jean-Paul Cassia who will have to dive deep into Thierry’s aesthetic in order to evoke his signature fanciful expression.
Designers giving birth to their own hotels and resorts is not anything new, yet it is a complex and uncommon phenomenon due to the enormous amount of investment that not any name is able to get. Versace was a pioneer on the market when they instated the Palazzo Versace on Australia’s Gold Coast almost 17 years ago; other designers have also followed the trend, including Christian Lacroix who designed in his entirety Le Bellechasse Saint-Germain in Paris, while Giorgio Armani opened The Armani Hotel in Dubai and Milan, and Karl Lagerfeld will conclude his branded spaced slated to open in Macau next year, and by the fortunate news for the company, now Thierry Mugler is also set to sell a whole night in his world, if his clothes in your wardrobe just weren’t enough.