Teen Vogue first caught readers’ attention with its 2003 Feb./Mar. issue, featuring Orange County babe, Gwen Stefani.
Then, the magazine gained more recognition when reality star Lauren Conrad started interning there in her O.C. days. Internships were never so important in fashion!
Now, Business of Fashion has reported that the Condé Nast-owned magazine has chosen to reduce its print issues to quarterly publication.
The focus will be more on digital, as Teen Vogue gains more momentum online with its audiences.
That’s not the only change with the little sister to Vogue, as Amy Oelkers will be promoted to head of revenue. Oelkers previously held the executive head of digital sales position.
Jim Norton said, “Amy brings an innovative digital-first approach to connecting our advertising partners to Teen Vogue’s audience of highly-influential millennials.”
Condé Nast’s chief business officer and president of revenue elaborated, “Investing in Teen Vogue‘s digital, video and social content, and creating collectible print editions will better engage our audience where and how they consume our content.”
— Business of Fashion (@BoF) November 7, 2016
With an estimate of 5.4 million users in Sep. 2016, the traffic to the website has doubled. Each year, the web presence has increased to 207 percent.
However, not everything is lost with the print publication, as Condé Nast plans to enlarge the cover for a more collectable format.
Earlier this year, Fashionweek.com reported that Elaine Welteroth became Teen Vogue‘s editor, Phillip Picardi rose to digital editorial director, and Marie Suter looked to be creative director. That will remain the same for now.
The last issue in the current format will be the Dec. 2016/ Jan. 2017 one.