As summer is now well underway, so is bathing suit season – a time that many-a-woman has dreaded at some point in her life. Fortunately, Target is now helping to put an end to that fear with their new campaign, “Target Loves Every Body.”
Target’s campaign offers the idea that every woman can look great in any bathing suit and that every woman is uniquely beautiful. The campaign features five “real” women of all different shapes and sizes modeling bikinis and one-pieces with sheer cutouts.
One of the summer’s biggest bikini trends is the high-waisted bottom. This trend is a tribute to the ‘50s and looks great on every body type, especially for those who are more concerned about the state of their midsections. According to Lauren Sherman, a writer for Fashionista, a recent study has revealed that searches for high-waisted two-piece swimwear has risen 124 percent, while one-piece swimsuit searches are up 56 percent.
Target wants to send the message to women that anyone can and should feel good about themselves while in a bathing suit. The models used in the new campaign proved just that. So go ahead, try out that high-waisted bikini and embrace your body!