Tag: athleisure

Demi Lovato has been spreading body positivity on her Instagram lately, so it's fitting that Fabletics is collaborating with the workout queen on its first capsule collection. The 24-year-old announced her partnership with the brand on Monday, May 8. “Being active...
Adidas has been working on a comeback after losing the second position as a sport brand in the US to Under Armour in 2014. Mark King, CEO of Adidas USA, got in trouble in the fall with what some felt...
Under Armour hits a wall, but remains confident of its brand, despite CFO exit Baltimore-based company has found it tough to continue its record setting growth it has achieved since going public in 2005 as competition intensifies. Reports indicate that...
Survey says.... casual Fridays are now becoming casual Mondays, casual Tuesdays, casual... you get the drift. Casual attire in the professional workplace is not only more common, but it is also considered a "benefit" that today's job seekers are looking...
London-based shoe and accessories designer, Charlotte Olympia, has teamed up with lifestyle brand, Bodyism, to create an an exclusive activewear line. Charlotte Olympia fans will be pleased to know that the designer's Old Hollywood inspiration and quirky animal designs will...
Beyoncé will co-own a label with Topshop owner Sir Phillip Green for an extensive athletic wear collection, released on Apr. 14. According to Women's Wear Daily, the athleisure line, aptly titled, Ivy Park, will be available at Topshop, Nordstrom, Net-a-Porter,...
Athleisure brand, Lululemon has brought its Lab concept and designs to a retail store in New York City located at 50 Bond Street, the store makes the label's second-ever Lab, the other being in Vancouver, which opened in 2009. Although...
Founded in San Francisco, startup athleisure brand Sun & Cobalt, allows bloggers to bring their clothing designs to life through limited edition monthly collections. With its focus on athleisure clothing, Sun & Cobalt emphasizes the importance of maintaining a healthy...
While models tend to show off brands they work for, Adrianne Ho is a different story. The Instagram famous 27-year-old model wears clothes that she has designed from her Sweat Crew line from PacSun. Instead of calling her line "athleisure," as...
The athleisure trend that has made it generally acceptable to wear workout attire outside of the gym is starting to become a real problem for independent specialty retailers. The days of customers buying dresses, trousers, blouses, blazers and sweaters seem...
Uniqlo debuted its collaboration with Lemaire last month, and now to get ready for next year, the brand put out its spring/summer 2016 men’s lookbook. According to a report from Highsnobiety, Uniqlo goes for an athleisure aesthetic, yet emphasizes basics....
With more retailers catching onto the athleisure movement and designers creating their own athletic wear collections, retailers, like Dick's Sporting Goods, that depend on the success of their apparel are starting to feel the competition. Stretch your limits with @caliabycarrie. #SweatSmileRepeat A...
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