Snapchat steals filter ideas from makeup artists?

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Snapchat has recently featured filters that are almost identical to the work of makeup artists Mykie, Argenis Pinal, Lois van Baarle and Alexander Khokhlov. Mykie and Pinal, both popular on Instagram, noticed the filters’ uncanny resemblance to their own designs, according to New York Magazine. The allegations then blew up on social media.

Mykie’s Watercolor Tears

As you can see, the watercolor tears featured on Snapchat look quite similar to Mykie’s vibrant, modern design. Even the lips, nose, and eyebrows are outlined in black, just like Mykie’s piece. The two designs differ only in the colors featured in the tears and on the lips.

A photo posted by mykie (@mykie_) on


Argenis Pinal’s Joker Face

Pinal has eleven years of makeup experience, and he dove into the world of red carpet and music video makeup before starting face and body painting in 2014, according to The Ringer. Here, you can see the similarities between the Joker filter and Pinal’s face makeup. Even the green eyebrows, blackened eye and torn jaw are exactly the same!

Lois Van Baarle’s Designs

Graphic artist Lois van Baarle believes that Snapchat used his animal designs as stickers. The resemblance is uncanny.

Alexander Khokhlov’s Portraits

The Russian artist collaborated with makeup artist Valeriya Kutsan to paint geometric designs on models’ faces and photograph them. Scientific American Mind even used one of the artists’ portraits on the cover of the July/August 2014 edition, according to Buzzfeed. The design seems to be directly copied onto this Snapchat filter.

In May 2016, a Snapchat spokesperson stated, “We agree that this lens is similar to other artists’ creations and we have removed it. We are sorry for this embarrassing mistake and we are taking action to make sure it won’t happen again.”

Mykie expressed her frustrations with Snapchat taking her and other artists’ work without credit, telling The Ringer that it feels like “a punch in the gut… (It) sends a message that makeup artists are not respected.”

In response to allegations of stealing from Mykie and Pinal, Snapchat told The Ringer that “The creative process sometimes involves inspiration, but it should never result in copying. We  have already implemented additional layers of review for all designs. Copying other artists isn’t something we will tolerate, and we’re taking appropriate action internally with those involved.”