Sky Ferreira has been named the face of Jimmy Choo’s latest fragrance. The singer-songwriter will help bring in more of a younger demographic to their customer base.
Jimmy Choo, widely known for their high-end footwear, already has two fragrances out; Blossom and Jimmy Choo. They also have cologne out called Jimmy Choo Man.
Luxury Daily reports this isn’t the first time Jimmy Choo has upped the ante on the star appeal when it comes to campaigns. They hired Game of Thrones star Kit Harington as the face of their autumn/winter 2014 collection.
Ferreira will be the face of Jimmy Choo’s fragrance, Illicit, which will debut this fall in the United States. The brand unveiled the scent back in June in London.