Sarah Jessica Parker revealed on Instagram the location of her first standalone store — and it isn’t where you would expect.
The surprise to most of us is not that the new store is opening, but rather the location, MGM National Harbor in Washington D.C. and not NYC.
The announcement clearly portrayed Parker’s excitement at the long awaited for news, “Today I reveal every detail of our long held secret!” She added, “The big launch is on December 8th and I’m counting down the hours, minutes and seconds until we officially open the doors.”
Today I reveal every detail of our long held secret! After many trips on @amtrak to DC, on-site construction visits, meetings on design and curating a very special collection we are opening our first standalone @sjpcollection store inside the brand new @mgmnationalharbor. The big launch is on December 8th and I’m counting down the hours, minutes and seconds until we officially open the doors. Because perhaps then I will actually believe it’s real. Follow @sjpcollection to learn more over the coming weeks and months. X, Sj
According to Fashionista, Parker was very involved in the process of launching a brick and mortar store and indicated in a statement, “I’m honored to be included in this massive undertaking and I’m very much looking forward to celebrating in December.”
The boutique will include the new SJP LBD line as well as shoes, handbags and accessories.