Trending: Rebeca Minkoff Leaves New York Fashion Week

The brand decided to head to the opposite side of the States to showcase her upcoming collection.

Rebecca Minkoff and models walk runway during New York Fashion Week SS 2017 © Sam Aronov

Rebecca Minkoff is turning to the east coast, betting for the sunny state of California to shine over her colorful confections this coming February. Joining Los Angeles fashion scene, the cold New York it’s no longer an option for another of its primal fashion week partners. Following Tommy Hilfiger and Tom Ford; the Minkoff collection that will sell in the new see-now-buy-now format at the Grove, her current retail location in town, will also start 2017 with a Fall/Winter 2017 show for women under the new lights of the US chic capital.