Rachel Zoe’s new ‘Box of Style’ goes on sale

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Celebrity stylist Rachel Zoe has started a new business venture with her fashion subscription service, offered through her personal website.

The service, called “Box of Style,” was announced by Zoe on her website The Zoe Report, according to Internet Retailer. For $100, customers receive a box filled with an assortment of beauty and fashion products, all of which were chosen by Zoe and her website editors. Subscribers get a great discount because the box is originally valued at over $300.

Each “Box of Style” also contains a bonus item valued at $100 or more. Prior to shipment, the bonus item will be announced so that customers know what exactly they are receiving. Every season the box will feature new, updated products, according to TZR.com.

The first box, to be released this spring, will include a Miansai modern screw cuff (valued at $200) as its bonus item. Those who purchase their subscription will also be entered into a drawing to win a trip to Miami.

Apparently, Zoe’s new product is in high demand. The spring boxes have already sold out, but you can register to be on the waiting list here.