Nike dominates U.S. sneaker industry, could see business boom more

Nike is by far the most popular sneaker brand in the U.S. In fact, the other brands don’t even come close.

Business Insider noted that Nike and its Jordan brand control a whopping 62 percent of the shoe industry, while Skechers and Adidas, the brands vying for second place, only control 5 percent each. Asics trails behind with a dismal 4 percent.

Of course the Nike brand isn’t just all footwear. The company also sells athletic apparel and as Morgan Stanley has predicted, that industry is expected to really grow over the next few years. That means Nike could see a business boom, which would equate to even more than the $28 billion in annual sales the company already earns.

The preferred brand was founded as Blue Ribbon Sports in 1964 and became Nike in 1971. The company is based just outside of Portland, Oregon.

 

 

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