New York Fashion Week organizers have called for a major revamp of the fashion week calendar.
Back in December of 2015, the Council of Fashion Designers of America teamed up with Boston Consulting Group, a management consulting firm, to look into making some improvements with the runway calendar.
The goal is to fix what some are calling a ‘broken’ fashion system.
“Designers, retailers and editors have been questioning the relevance of fashion week in its current format for some time. Out of this industry need came our decision to hire Boston Consulting Group to create an in-depth analysis and roadmap for the future of fashion shows,” said Steven Kolb, President and CEO of the CFDA.
On March 3, the finished report was published on the CFDA website. The 12-page study includes interviews with 50 fashion industry leaders, most are designers and executives, as well as some retailers and editors, questioning the current model of NYFW.
One of the biggest problems brought up is the long wait between when clothes leave the runway and hit the stores for consumers to buy. Traditionally, Fashion Week takes place annually in February and September. This often creates a six month wait before shoppers are able to get their hands on any of the fashion.
Buyers demand immediacy and favor the see-now-buy-now model, which puts collections in stores instantly after they premier on the runway. Brands like Zara, Tom Ford, Tommy Hilfiger and Burberry have already started switching to this model on their own.
“This report is the first step of something that should not be a revolution but should be an evolution. The CFDA has to give [designers] the freedom to do what is right for them,” said CFDA chairman Diane Von Furstenberg to Business of Fashion.