Will Fashion Magazines transform into retail brands with a little help from the Internet of Things?
“Since its inception, Marie Claire has led influential and important women on the path to discovery, proving that curiosity is the best currency,” said Marie Claire Vice President/Publisher Nancy Berger. “We’re excited to share what’s new and what’s next, while offering New Yorkers to experience the future of shopping with our partners at Mastercard.”
About Marie Claire
Marie Claire, a joint venture between Hearst Magazines and Marie Claire Album, is the fashion magazine with character, substance, and depth, for women with a point of view, an opinion, and a sense of humor. Each issue is edited for a sexy, stylish, confident woman who is never afraid to make intelligence a part of her wardrobe. Marie Claire has 34 international editions and reaches more than 40 million women worldwide. The magazine was co-founded in 1937 by French industrialist Jean Prouvost and writer Marcelle Auclair, whose goal was to present the realities of life mixed with fashion and beauty coverage. The American edition is published by Hearst Magazines, a unit of Hearst, one of the nation’s largest diversified media, information and services companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site visitors each month (comScore). Follow Marie Claire on Twitter at @marieclaire and Instagram and Snapchat at @marieclairemag.
b8ta, a software-powered retailer designed to make physical retail accessible for all, was founded by Vibhu Norby (CEO), William Mintun (COO), and Phillip Raub (CMO). b8ta helps people discover, try, and buy new tech products while empowering makers with a simple retail-as-a-service model that puts them in control. b8ta has locations in Palo Alto, Santa Monica, Seattle, and Austin. The company is headquartered in San Francisco. To learn more about b8ta, visit b8ta.com, or find a b8ta store near you at www.b8ta.com/locations.