Lauren Conrad has appeared front and center for her LC Lauren Conrad photoshoot for years.
This time, however, the fashion designer chose a lucky Kohl’s Yes2You loyalty member to model her new festival collection out next month.
The 31-year-old, who revealed to the world she was pregnant in January, said she couldn’t fit in her clothes with her baby bump. All the more reason for Kayla Watters, a style and beauty blogger, to step in for the shoot in Palm Springs.
“What made Kayla so great for the shoot is that her style is very much in line with the LC Lauren Conrad brand,” Lauren said. “She’s very feminine and chic, so we felt like she represented our customers.”
From billowy pieces to mustard yellows, the collection is true to the “California summery-feeling,” as Lauren puts it.
“We did one really beautiful maxi, and a couple tiered dresses with a little bit of subtle metallic, and a sunny palette with a lot of yellow,” she said.
While Lauren’s style is synonymous to boho meets classic chic, the mogul told Refinery 29 that she’s only been to Coachella once.
“Half the reason I went was for the outfits — it’s really hot, there are big crowds,” Lauren said. “Honestly, I’m not a big fan of Coachella, but putting together my looks was the most fun part, so I got to do the part I enjoy while working on this collection.”
Look for the collection to be available in Kohl’s stores and online, starting Monday, May 1.