Don’t have $2,145 on hand? Well, you can grab Ikea’s shopping bag for fashionable reasons now that it resembles Balenciaga’s blue oversized bag.
When Balenciaga’s bag drew comparisons to Ikea’s Frakta bag, it gave the Swedish furniture store a hilarious idea.
Partnering up with retailer Acne to create the ad, Ikea even hired a fashion photographer for the side-by-side comparisons.
Anders Kylberg photographed the Ikea bag, naming it “The Original” and listing how to differentiate the bag from fakes.
Don’t be foiled and read on to detect a real Ikea bag:
How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99.
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Acne’s creative director Johan Holmgren told AdFreak that the ad came together quickly after word got out regarding the comparison.
“I wanted to act fast, so I called Morten Kjaer from Ikea Creative Hub. He loved the idea,” the creative director said. “The day after the Balenciaga bag was launched, I said, ‘We’ll have the creative work ready within two hours.’ We then went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag. That same day, we sent the finished work to all markets.”
“We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents,” Ikea told Today. “Nothing beats the versatility of a great big blue bag!”