Gucci announces that the brand is switching to coed runway shows, rather than planning out two entirely separate shows for its menswear and womenswear designs.
Gucci is a name brand known around the world for its luxury fashion and leather goods. The Italian house has impressed customers since its beginning in 1921 and continues to evolve. Coming to the decision of merging both the men’s and women’s line is a major stepping stone in the industry.
Gucci’s choice to construct coed shows, however, might prove difficult at first.
“It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move toward a different kind of approach to my storytelling,” said Gucci’s creative director, Alessandro Michele, according to WWD.
The fashion brand made its big revelation at the New York Times’ International Luxury Conference held in France this past Tuesday, April 5, reports Refinery 29. With the worries that come along with making a big choice, the company strives to push forward.
“Moving to one show each season will significantly help to simplify many aspects of our business,” said Marco Bizzarri, Gucci’s president and chief executive, the New York Times noted.
Gucci’s first coed runway event will take place next year in Milan at the label’s new headquarters, WWD reported.
A combination of hard work and preparation will come into play to create a unique runway show, but with the brand’s talent and experience, it’s not impossible.