The renown architect was enlisted by the luxury group as the new creative executive in charge for its new “Maison LVMH” Applied Arts Centre.
“The new centre will be dedicated to artists, live performances and to the applied arts and French savoir-faire,” was the statement by LVMH in collaboration with the City of Paris.
The project “sends a powerful message to young generations: artisanal craftsmanship offers tremendous potential and opportunities that we encourage them to discover and seize,” Paris Mayor Anne Hidalgo announced, just a few days after confirming the first Parisian museum dedicated solely to fashion.
“Maison LVMH – Arts, Talents, Patrimoine” will be the name of the new centre with an estimated cost of 167 million dollars, including a large sum surpassing the 50 million just for asbestos removal. It will include two concert halls and spaces for exhibitions and workshops, it will also feature a panoramic luxurious restaurant on the top floor.
The project is set to renovate a space first designed by architect Jean Dubuisson, and was developed closely collaborating with the heirs of the late designer, including his grandson Thomas who once worked for Gehry before at his Los Angeles base.
An special event was created this Wednesday to communicate the news, the press conference was headed by Paris City Major Anne Hidalgo, the Head Architect Frank Gehry and LVMH Group CEO Bernard Arnault.
Travel with us to the current Louis Vuitton Foundation in this exclusive coverage, also designed by Frank Gehry, while their new exciting centre of applied arts is ready.