Fossil watches never seem to be quite up to par with trends and their stock price is taking a hit because of it.
Founded in 1984, amidst the Swatch watch craze, Casio’s digital watch and the iconic Rolex, it’s been more often sidelined than a steady player in the field.
Today, as Apple Watch made more with one watch in a year than Rolex did with all it’s watches, stock prices for Fossil have finished down over $2.00 and are down overall by 45 percent in the last 12 months.
Fossil recently announced they are partnering with MisFit, as well as high-end brands Emporio Armani, Kate Spade New York, Michael Kors, to produce their own smart watches, but is it too little too late? Time will tell.