Former Bergdorf Goodman President takes reins of Coach brand


Coach, Inc. has named Joshua Schulman President and CEO of Coach Brand. Schulman will be overseeing all aspects of Coach brands globally and will report to CEO Victor Luis.

According to a press statement, Schulman’s duties in this newly created role will begin June 5, 2017. He joins the fashion house after serving as President of Bergdorf Goodman since 2012.

Luis expressed his excitement at the addition, saying, “He lives and breathes our industry and brings a unique blend of brand building and broad retail experience to the company … I couldn’t be more excited to have Josh lead the Coach brand.”

Schulman echoed Luis’ sentiments, stating, “I look forward to working with the talented global teams at Coach to build on this transformation, driving growth and relevance for the iconic brand across product categories, channels and geographies.”

Women’s Wear Daily speculates that the newly created position to the brand is one more move closer to Coach acquiring additional brands, such as Kate Spade & Co.