The Fantastic Finance (and Fashion) of ‘Fantastic Beasts’

The movie makes box office magic a few days after release.

© 2015 Warner Bros Entertainment Inc. All Rights Reserved/ Photo Credit: Jaap Buitendijk

“Fantastic Beasts and Where to Find Them” has earned more than 500 million dollars worldwide, after only two weeks of release.

“We are thrilled by the success of this new adventure” said Sue Kroll, Warner Bros’ distribution director, regarding the successful earnings of “Fantastic Beasts and Where To Find Them”, the studios’ new bet on J.K. Rowling’s magical world; a new story from the english writer that is set in the US rather than Great Britain, and that works as a prequel of sorts for the Harry Potter franchise. The revenue milestone also came with favorable reviews from entertainment critics and a charged resonation with the wizard’s previous audience, which has immersed itself in the new franchise as a core element of commercial revenue for the film, marketers report.

The New York based movie and its enchanting atmosphere from the jazz age is also a big hit in fashion: Oscar-winning costume designer Colleen Atwood has worked her wand into the beautiful vintage confections. Her department of 60 people were in charge of dressing the main characters, in which Eddie Redmayne takes the lead, along with more than 3,500 extras for a full vintage fashion experience that has definitively paid off at the box office, topping worldwide charts since its release for a second week in a row.