Elaine Welteroth, who previously held Teen Vogue‘s editor position, has been named the magazine’s editor in chief.
The 30-year-old will continue working with creative director Marie Suter and digital director Phillip Picardi, while Suter and Picardi oversee Allure.
Welteroth’s predecessor, Amy Astley, left in May to join Architectural Digest as editor in chief.
There is no word on how Welteroth’s role differs from before, although the publication has been slowly focusing on more digital content.
— WWD (@wwd) April 27, 2017
Anna Wintour, who serves as Vogue‘s editor in chief and Condé Nast’s artistic director, stated:
“Elaine is incredibly in tune with the Teen Vogue audience and has used that unique insight to engage and connect with her readers on a very personal level. Over the last year, she has demonstrated a fearless leadership in her pursuit to make Teen Vogue the voice of a new generation, and we look forward to all she will accomplish in her expanded role as Teen Vogue’s new editor in chief.”
According to Condé Nast, the magazine’s website hit a record of 9.2 million views in its traffic in the last few months.
From coverage of the new presidency to releasing its first collectible issue, the publication has been been garnering much attention.
Welteroth joined the Teen Vogue family in 2012 as its beauty and health director. She first served as Ebony magazine’s beauty and style editor in 2008.