Deckers Outdoor Corporation, which oversees Ugg Australia, filed lawsuits against Target, J.C. Penney and Gina Shoes for copying its Ugg designs.
For a shoe so widely debated as whether it’s ugly or fashionable, the “substantially similar” boots found at other stores has resulted in the $100 million lawsuits.
Deckers filed the lawsuit in Los Angeles last week, according to The Fashion Law.
In the lawsuit, Deckers specifies that J.C. Penney encroached on its patent for Ellee boots (no D661,080). The furry boots have a buckle on the side looped through the oversized folded detailing.
Furthermore, Gina Shoes has copied another Ugg favorite, the Bailey Button boots (no D599,999), which has an elastic fixed to loop around a button to secure the boot.
Deckers has asked that each store recall their shoes that infringe on their patents.
The famous boot company has also alleged that the defendants acted, “intentionally, fraudulently, maliciously, willfully, wantonly, and oppressively, with intent to injure Deckers in its business and with conscious disregard for Deckers’ rights.”
Not only does Deckers seek compensatory damages, but it claims that its competitors “deprived Deckers of the right to control the use of its intellectual property.”
The Deckers brand started out in 1978 after Aussie Brian Smith partnered with Doug Jensen for this Southern California trend that took off. Celebrities, like Britney Spears and Sienna Miller, made the furry boots popular.