ColourPop Cosmetics tie-dye highlighter sells out in a minute (no joke)

Don't trip. More tie-dye highlighters coming soon.


When ColourPop Cosmetics asked its loyal customers on Twitter and Snapchat which tie-dye highlighter they wanted, the people had definitely spoken.

The highlighter, aptly titled “Churro,” won the vote. It’s a mixture of ColourPop’s existing highlighters “Avalon,” “Wisp” and “Stole the Show.”

The peachy hue offered plenty of copper sparkle and champagne bling.

Initially, there were three options for fans to choose from on Wednesday, June 29.

Take a look at the choices below:

The votes were in starting at midnight and right before the release of the highlighter at 12 p.m. the following the day, ColourPop asked its Twitter followers for ideas for names.

At $8 a “pop,” we’re not surprised that customers snatched these highlighters up in a minute.

Even though the highlighters are sold out, word is that more will be available.

Now, wouldn’t it be fun if ColourPop came up with a whole concession stand of shades to choose from to go with our “Churro” highlighter?