Coach x Selena Gomez might be your next favorite brand

© Valerie Macon / AFP

Selena Gomez, who currently reigns over Instagram with a tally of 104 million followers, is no stranger to the fashion world previously fronting Louis Vuitton LV Series 5 Ad campaign, and will remain in the business by her recently inked deal with Coach as her new image and ambassador for a 10 million dollar sum, with big chances to develop her own fashion design career, adding her name to future capsule collections manufactured and distributed by the US label.

Her celebrity status is already creating momentum for the brand when she sported a vintage tee and a Rogue rocket bag tagged as Coach New York, Vogue reports, following the footsteps of young icons turned designers; the elite comprehending Zayn Malik for Versus by Versace, Alexa Chung with a future namesake label, and Khloe Kardashian who just turned her social media shine to promote her ‘Good American’ denim & jeans brand. Therefore it was just a matter a time that her mass audience, with a population that equals that of the Philippines, will favor Coach’s sales and the expansion of her newly granted influence in fashion.