The first mixed-gender catwalk for Coach is now a reality. The brand known as a ‘heritage’ brand of the US, specializing in leather articles, has presented both the menswear and womenswear collections simultaneously in New York’s Pier 94 for the Pre-Fall season. The set, following the casual innuendo of its marketing, presented a “motel parking lot” themed runway to the sound of a chorus-version of ‘Empire State of Mind’, intrinsically related to the city since it became a national hit in 2009.
Stuart Vevers, British executive and creative director of the brand, bet for a retro atmosphere surrounding the signature pieces which also featured some of the brand’s renown colored leather. The motifs were as vintage as the scenario and featured varsity-style badges and prairie-like dresses with a hint of the Wild West. An interesting spin-off of this year’s 70’s aesthetic trend, so romantically reworked by brands as Prada and Zara, yet this time with a hint of nostalgia.
The British designer, whose direction has lead Coach to the opening of flagship stores in New York’s iconic Fifth Avenue and London’s Regent Street, both in just one year, is also promising higher bars for the brand’s new popularity, a brand that fulfilled its quarter growth estimations successfully and that even took part in reports stating its will -and capital- to acquire Burberry, despite the later’s rejection.
Vever’s Pre-Fall 2017 collection also looks like an another hit in his career at Coach. His homage to NYC, in which the brand was founded, included an authentic individual charm, as the city always seems to evoke, but seen with the eyes of an outsider, as the designer himself, and presumably the reason behind his speech pretty much attuned to that notion:
“New York City, the spiritual home of Coach, is a cultural melting pot that embraces individuality and celebrates togetherness,” stated Vevers. “It welcomes outsiders, like me, in a way that’s honest and un-contrived. Those values are more important today than ever, as well as being relevant to our goal of making Coach the authentic, modern luxury alternative.”