Beyoncé launches the career of up-and-coming designer Jerome LaMaar

A new face has entered the fashion world thanks to Queen Bey herself.

Jerome LaMaar got his start at Baby Phat with Kimora Lee Simmons. After seven years, LaMaar moved on to Chado Ralph Rucci before becoming a trend forecaster at Promostyl.

According to Women’s Wear Daily, LaMaar launched his own line, 5:31 Jérôme, in 2014. The 5:31 represents his birthday. Zerina Akers, a stylist, saw LaMaar’s pieces and connected him with Beyoncé, who began commissioning pieces from him for the next few years. Mrs. Carter has posted multiple photographs of herself in LaMaar’s creations.

A photo posted by Beyoncé (@beyonce) on

A photo posted by Beyoncé (@beyonce) on


LaMaar’s exposure dominoed into a collaboration with Dover Street Market and LaMaar’s staging a show in Dubai. Despite his overnight success, however, LaMaar isn’t anxious to have a meteoric rise in the fashion world. “The important thing is that we don’t overextend. We want the brand to grow at a steady rate,” the designer said.

LaMaar will show his designs in New York Fashion week this fall and will set the stage for an international change of stores by showing his latest collection in Paris. LaMaar is also part of Samsung’s “Next Big Thing” ad campaign.

You can check out Jerome LaMaar’s instagram @531jerome to see more of his designs.