For the first time since its founding in 1994, Amazon has properly filed lawsuits against individual sellers that are allegedly selling counterfeit products on the its marketplace.
The lawsuit, which was filed Nov. 14 in Washington State, comes after several Amazon sellers voiced concerns that counterfeit sales are hurting their business. CNBC reports that the companies affected by the counterfeit sales in these cases are Fitness Anywhere, makers of TRX athletic training equipment and Forearm Forklift who sells moving equipment.
The e-commerce platform has stepped up its game in its anti counterfeiting program in an effort to crack down on the unlawful practice and maintain customer confidence. The lawsuit states, “When customers purchase counterfeit goods, it undermines the trust that customers, sellers, and manufacturers place in Amazon, thereby tarnishing Amazon’s brand and causing irreparable reputational harm.”