Abercrombie & Fitch will no longer use shirtless models beginning in July

Abercrombie & Fitch, Abercrombie

Abercrombie & Fitch will see an end to their dress code as they seek to focus on drawing in customers and letting go of the ‘look policy’ set by the former CEO.

Reuters reported that the change will begin in July as the store seeks to put an end to their “sexualized marketing.” The company has come under fire for their policy regarding the use of young, half-naked models in their clothing stores.

Under new presidents Christos Angelides and Fran Horowitz, employees will be referred to as “brand representatives,” and the company will stop hiring practices based solely on “body type or physical attractiveness.”

According to The Guardian, former CEO Michael Jeffries left the brand after sales began to slump.

Employees were excited for the policy change, especially one female employee who pointed out, “I personally like [being called a brand representative], because I’m not a model.”