Curtis Jackson, a.k.a. 50 Cent, has launched a capsule collection featuring luxury undergarments, under the brand FRIGO.
Jackson is not new to the fashion industry. The rapper has also created collections featuring footwear, clothing and fragrance.
According to a media statement, Jackson was inspired to create the unique collection by the hierarchy of living idea, which is represented by the crown adorning the undergarments.
“We have created the ultimate luxury for men with FRIGO Crown®, which is exactly what I envisioned when I set out to design my collection.”
The entire collection consists of only two pieces, a T-shirt and a pair of boxer briefs, both retailing for $150 each. 50 Cent tells People Magazine of the pricey underwear, “Wear them when you know some action is going to take place. Hopefully you’ll put them on and take them off shortly thereafter!”
The revolutionary design will be available only at Neiman Marcus and will be available for the Christmas shopping season.